How to Boost Turnout? Create the Proper Incentives for All Parties

At this link you’ll see an article explaining the obstacles states create for voting—or, you could say, the steps the states establish to guarantee that voters are legitimate. But the article misses the main point. Because the presidential selection system takes for granted more than 80% of all voters neither major party has adequate incentive to smooth the path for people to vote. If the major party candidates had to compete to win the national popular vote, then they would each battle to reduce barriers for their likely voters to get to the polls. Each party would still insist that the opposing party not be able to perpetrate voter fraud. Yet, while still insisting on fair practices, each major party would make a concerted effort to increase turnout as much as possible on Election Day. They would have every incentive to boost turnout in every state by reducing unnecessary structural obstacles.